Samuelsohn
Samuelsohn
Samuelsohn
iconics lookbook
iconics lookbook
iconics lookbook
Graphic Design
Graphic Design
Graphic Design
For this lookbook we were tasked with crafting a timeless design that highlights the Iconics collection's essence, while seamlessly integrating with the visual language of other trade marketing materials like Centennial Hanger Tags, Lapel Pins, and Garment Bags.
To achieve this, we opted for a die-cut front cover adorned with a black foil hotstamp, complemented by luxurious velvet paper, echoing the elegant Centennial Hanger Tags that play a significant role in our comprehensive Centennial marketing campaign.
For this lookbook we were tasked with crafting a timeless design that highlights the Iconics collection's essence, while seamlessly integrating with the visual language of other trade marketing materials like Centennial Hanger Tags, Lapel Pins, and Garment Bags.
To achieve this, we opted for a die-cut front cover adorned with a black foil hotstamp, complemented by luxurious velvet paper, echoing the elegant Centennial Hanger Tags that play a significant role in our comprehensive Centennial marketing campaign.
For this lookbook we were tasked with crafting a timeless design that highlights the Iconics collection's essence, while seamlessly integrating with the visual language of other trade marketing materials like Centennial Hanger Tags, Lapel Pins, and Garment Bags.
To achieve this, we opted for a die-cut front cover adorned with a black foil hotstamp, complemented by luxurious velvet paper, echoing the elegant Centennial Hanger Tags that play a significant role in our comprehensive Centennial marketing campaign.
IT WASN’T EASY
IT WASN’T EASY
This project was incredibly challenging, resulting in the creation of fourteen distinct versions of the lookbook stored on our harddrive. The version you're looking at, number fourteen, represents a blend of early and late design concepts. To ensure print feasibility and company budget, we had to streamline some ideas, effectively turning it into a Frankenstein-like project that still holds up strong.
This project was incredibly challenging, resulting in the creation of fourteen distinct versions of the lookbook stored on our harddrive. The version you're looking at, number fourteen, represents a blend of early and late design concepts. To ensure print feasibility and company budget, we had to streamline some ideas, effectively turning it into a Frankenstein-like project that still holds up strong.
This project was incredibly challenging, resulting in the creation of fourteen distinct versions of the lookbook stored on our harddrive. The version you're looking at, number fourteen, represents a blend of early and late design concepts. To ensure print feasibility and company budget, we had to streamline some ideas, effectively turning it into a Frankenstein-like project that still holds up strong.
OUTCOME
OUTCOME
The final outcome of this project is something I am truly proud of. Meticulously designed over many months, this lookbook exudes both elegance and sophistication, perfectly complementing the exceptional craftsmanship of the Samuelsohn "Iconics" line of garments.
The final outcome of this project is something I am truly proud of. Meticulously designed over many months, this lookbook exudes both elegance and sophistication, perfectly complementing the exceptional craftsmanship of the Samuelsohn "Iconics" line of garments.
The final outcome of this project is something I am truly proud of. Meticulously designed over many months, this lookbook exudes both elegance and sophistication, perfectly complementing the exceptional craftsmanship of the Samuelsohn "Iconics" line of garments.
Creative Direction: Isabelle Long
Creative Direction: Isabelle Long
Creative Direction: Isabelle Long
Art Direction: RIFTE, Florence Lacour, Isabelle Long
Art Direction: RIFTE, Florence Lacour, Isabelle Long
Art Direction: RIFTE, Florence Lacour, Isabelle Long
Photography: Productions L'Éloi
Photography: Productions L'Éloi
Photography: Productions L'Éloi
Clothing Designer: Aliya Morehead
Clothing Designer: Aliya Morehead
Clothing Designer: Aliya Morehead
Model: Adonis Bosso
Model: Adonis Bosso
Model: Adonis Bosso
Layout: RIFE
Layout: RIFE
Layout: RIFE
Shop Now at samuelsohn.com
Shop Now at samuelsohn.com
Shop Now at samuelsohn.com
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